Last February, Barcelona once again became the world capital of Running with the celebration of the Hyundai Mitja Marató Barcelona by Brooks 2026. A historic edition that brought together 36,000 registered runners and established the event as one of the largest and fastest half marathons in Europe. At BIKKOA® Eyewear, we had the honor of participating as the official sponsor and official eyewear of the event, reinforcing our commitment to high-performance running.
A record edition: 36,000 registered and more than 90 countries represented
The Mitja Marató Barcelona 2026 reached a record number of 36,000 bibs sold, with approximately 40% of international runners from over 90 countries. The city experienced an exceptional atmosphere throughout the weekend, with thousands of finishers crossing the line on one of the fastest urban circuits in the world.
In the men's category, the winner crossed the finish line in 58:05, while in the women's category the winner posted an impressive 1:04:01, confirming the elite level of the race and its international prestige.
BIKKOA® as official eyewear: presence at the Expo and activation with pacers
As the official eyewear of the Mitja Marató Barcelona 2026, BIKKOA® was present at the Sports Expo, where thousands of runners could discover and try our collection of running glasses designed for long distances.
During the race, the official pacers set strategic paces equipped with our official BIKKOA® glasses, providing visibility and reinforcing confidence in our product. The feedback from athletes was extraordinarily positive, highlighting the lightness, stability, and visual clarity in variable lighting conditions.
Technology and eye protection at the service of the runner
At BIKKOA®, we conceive running glasses as a performance tool. Our models incorporate high-definition lenses that maximize contrast, reduce glare, and improve visual perception in urban environments. The lightweight frames, optimized ventilation, and ergonomic fit guarantee comfort even in the final kilometers.
Eye protection is a fundamental part of our philosophy. In demanding races like the Mitja Marató Barcelona, where the pace is high and lighting conditions constantly change, clear vision can make all the difference.
BIKKOA® and the future of urban running
Our presence at the Media Maratón Barcelona 2026 consolidates BIKKOA® Eyewear as a leading brand in the running ecosystem. We continue to invest in the development of technical glasses that accompany every runner in their personal challenges, combining innovation, design, and high performance.
BIKKOA® Eyewear. Running Vision for EveryRunner.
