Barcelona, May 2026 — BIKKOA® Eyewear, a brand specialized in high-performance sports glasses, announces the start of its expansion strategy in Latin America, strengthening its international positioning and commitment to growth in key markets.
This new phase represents a strategic step for the brand, which continues to establish itself as a reference within the sports eyewear sector, with a proposal based on innovation, visual performance, design, and direct connection with the athlete community.
BIKKOA® begins its expansion in Latin America
BIKKOA®'s expansion in LATAM responds to a clear vision: to bring our sports optics proposal to new markets with a strong sports culture, especially in disciplines such as Running and cycling.
Latin America represents a key opportunity for BIKKOA®. It is a region with a growing sports community, a high affinity for technical high-performance products, and an ideal ecosystem to develop strong relationships with distributors, partners, and athletes.
Gustavo Montes, new Business Development Manager LATAM
As part of this new phase, BIKKOA® welcomes Gustavo Montes as Business Development Manager LATAM, who will lead business development in the region.
His goal will be to establish a solid network of distributors, drive strategic partnerships, and consolidate the brand’s presence in the continent’s main markets.
Gustavo Montes has extensive experience in commercial development and international expansion, especially in the sports and lifestyle sector. His background in opening new markets and building strategic relationships brings a results-oriented vision and deep knowledge of the LATAM ecosystem.
Chile, first distribution market in LATAM
BIKKOA®’s international strategy has already begun to materialize with the opening of its first distributor in Chile, a key market for the brand’s growth in the region.
This first step reinforces BIKKOA®’s ambition to build a solid distribution network, consistent with its premium positioning and aligned with the brand’s values: performance, innovation, visual protection, and technical design.
Running, cycling, and high-performance sports eyewear
BIKKOA® sees a great opportunity in LATAM due to the strong presence of communities linked to Running, cycling, and other endurance sports.
Our Running glasses and cycling glasses are designed to offer maximum visual precision, comfort, and performance in demanding conditions, supporting athletes who seek technical and distinctive products.
With this expansion, BIKKOA® aims to bring its value proposition closer to an increasingly broad community of runners, cyclists, and athletes who understand vision as a fundamental part of performance.
A global strategy based on solid partnerships
The expansion in LATAM is part of BIKKOA®’s global growth strategic plan. The company is committed to developing solid partnerships in each market, ensuring an implementation consistent with its international positioning.
The goal is to build a distribution network aligned with BIKKOA®’s identity and a shared vision of sport: innovation, demand, high performance, and real connection with the sports community.
BIKKOA® Eyewear: towards a global brand
This move reinforces BIKKOA®’s ambition to become a global player within the sports eyewear sector.
From Barcelona and with an international vision, BIKKOA® continues to bring its proposal to new territories, reaching athletes, distributors, and sports enthusiasts who seek a brand specialized in premium sports glasses.
About BIKKOA® Eyewear
BIKKOA® Eyewear is a brand specialized in high-performance sports glasses, designed to offer maximum visual precision, comfort, and performance in demanding conditions.
With a focus on runners and technical athletes, the brand combines technology, design, and functionality to accompany athletes in every training, competition, and sports challenge.
For more information, visit bikkoa.com.
BIKKOA® Eyewear. Performance Vision, now expanding globally.
