The Schneider Electric Paris Marathon is one of the most iconic events on the international running calendar. Every year, the city becomes the epicenter of sport, bringing together tens of thousands of runners from around the world in a unique environment that combines Performance Vision, culture, and community.
In its 2026 edition, more than 57,424 runners crossed the finish line, confirming the steady growth of one of Europe’s most significant marathons.
But the event goes far beyond race day.
Run Experience Paris: the meeting point for international running
The Run Experience, the official fair of the Paris Marathon, has established itself as one of the largest spaces for connection between brands and runners worldwide.
During this edition:
- More than 60,000 runners came to pick up their bibs
- Nearly 100,000 visitors toured the expo from Thursday to Sunday
- Saturday set an attendance record with nearly 55,000 people
Attendance during the previous days was steady, with figures very similar to last year’s Thursday and Friday, confirming the event’s consolidation as a benchmark within the running ecosystem.
The Run Experience is not just a fair: it is the place where runners discover products, connect with brands, and make decisions about their gear.
BIKKOA® in Paris: international positioning in running eyewear
In this context, BIKKOA® Eyewear was present at the Run Experience of the 2026 Paris Marathon, taking another step in its international expansion process.
Our presence at one of the most important running events in Europe reinforces one fact: BIKKOA® is already playing on the international sports stage.
During the expo days, thousands of runners had the opportunity to discover our value proposition: running eyewear designed for real performance, created to support athletes in training, half marathons, and marathons.
Impact at the expo: direct connection with the global runner
Participating in the Run Experience has been key to validating our positioning outside of Spain.
The BIKKOA® booth became a major point of interest for international runners looking for:
- High-performance sports eyewear
- Real solutions to improve vision while running
- Technical equipment beyond conventional products
The feedback was especially positive, highlighting key attributes of our running eyewear:
- Lightness on long runs
- Stability at demanding paces
- Visual clarity in different lighting conditions
- Prolonged comfort
This type of direct interaction with runners is essential for a brand like BIKKOA®, which develops products based on real sports use.
BIKKOA® and running: from emerging brand to global positioning
Participation in the Paris Marathon is not an isolated event. It is part of a clear positioning strategy in the running world.
BIKKOA® continues to establish itself as a brand specialized in:
- High-performance running eyewear
- Sports optics applied to endurance sports
- Technical equipment for demanding athletes
Being present at events like Paris allows us to connect with an international runner profile that values detail, technology, and specialization.
Internationalization: a reality for BIKKOA®
Presence at Run Experience 2026 confirms that BIKKOA®'s internationalization is already a reality.
Europe is consolidating as a key market for the brand, with growing demand for sports eyewear specifically for running, and a community increasingly aware of the importance of vision in performance.
Events like the Paris Marathon allow us to:
- Increasing brand visibility
- Validating products in international markets
- Strengthening premium positioning
- Connecting with new distributors and customers
BIKKOA® on the global running map
The 2026 Paris Marathon has been much more than a fair or an activation.
It has been a turning point in positioning BIKKOA® Eyewear within international running.
We keep moving forward with a clear vision:
becoming a global reference brand in running eyewear, developing technical products that support the athlete every kilometer.
Because in modern running, where every detail counts,
Seeing better also means performing better.
BIKKOA® Eyewear
Performance Vision for Runners.
